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Chattanooga Plant Grand Opening Employee Celebration

Volkswagen turned to TBA Global to create a Grand Opening event for its $1 billion investment in a new factory in Tennessee to boost sales as U.S. auto demand continued to recover from an almost three-decade low.

With just 9 days between program award to execution, our TBA Global team sprang into action to create the biggest private outdoor Summer celebration that Chattanooga ever witnessed! We turned the road to the plant into a family friendly, fun trail with something for everyone.  All infrastructure and logistics were provided (power, AC, and restrooms) while not interfering with the working automotive assembly plant.

  • 6,700 VW Employees & Families
  • 6 Hours of Fun
  • 57 Carnival Games & Activities
  • 8,800 Hot Dogs & Hamburgers
  • 44 Classic & New VWs
  • 19′x33′ – Largest Mobile High Definition Screen in the World
  • Grammy-Winning Headline Entertainment & 5 Local Bands
  • 12 Minute Custom Firework Show