TBA Global captivated the target audience through their number one passion--music.  We organized the Free National Concert Tour in McDonald’s parking lots across the country, as well as created on-demand video downloads and a “vote for your favorite artist” campaign.  TBA Global was able to help McDonald’s garner media coverage resulting in over 200 million brand impressions, on top of instituting a 30-day viral campaign reaching over 2 million social media users.  McDonald’s experienced an immediate sales increase of 25% at host locations and succeeded in improving brand relevance among the young adult audience.