Bank of America challenged TBA Global to create an experience for the annual National Association of Realtors (NAR) conference that repositioned the brand as a trusted advisor.
The goal was to become known as a resource to educate and guide realtors as they build their businesses. We designed and built a 4,000 square foot Opportunity Pavilion that was an education oasis to engage realtors face-to-face, answer pressing questions and allow for interactive demonstrations and live presentations. We have executed this Pavilion at the NAR Conference since 2007.