TBA Global POVs & Whitepapers

We're always looking to the future. Read our Point of View Papers and our Whitepapers to learn more about connective marketing research, trends and strategies.

Social Media For Event Marketers

Events provide compelling content that drives conversation, dialogue and networking opportunities. Social media is the perfect channel to promote, share and extend those experiences beyond the live event and into true engagement.

Event marketers must plan and execute campaigns with an eye on both experiential and social media marketing - combining both results in engagement marketing. What’s the use of a great event if it doesn’t get people talking? Social media is how people communicate and share those experiences today.

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Social Media

Brand marketers of all sizes and across all industries are grappling with a new reality: Consumers are increasingly ignoring their ads. Today, 76% of people believe companies do not tell the truth in advertisements. Turning a deaf ear to advertising messages, people are instead interacting with their peers and trusted figures within their social networks to get and share authentic opinions on products, services, and brands.

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Mobile Marketing

With some 4.1 billion mobile phone users worldwide, there is no time to waste: every brand needs a mobile marketing strategy today. If you were thinking of putting off your mobile marketing program - don't. TBA Global's new mobile marketing whitepaper will show you how to kick start your mobile marketing program — from the partners you need, to the type of programs you should launch, to how to measure reach, engagement, and conversion.

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Employee Engagement

TBA Global's new whitepaper shows why engaged employees are important to your organization, and what to consider when building an employee engagement program. Also included is a case study showing how a large financial company achieved success post-merger by initiating a focused employee engagement program.

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Branded Entertainment

As consumer audiences become more fragmented and “on demand,” branded entertainment allows marketers to be part of the conversation, creating content that consumers want to engage with and share.

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The Value of Meetings

In a down economy, face-to-face meetings may be important than ever. Read the results of TBA Global’s December 2008 survey and find out how companies can make their meetings more appropriate and effective during these times. This whitepaper also includes research and statistics on the value of meetings.

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Learning to Change

Successful companies manage and incorporate change almost daily. This requires a flexible culture that supports collaboration, analysis and synthesis to exploit new opportunities before the competition does. What makes a company nimble and flexible? We believe it begins with excellence in preparation and training.

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Creating Brand Connections

Now more than ever, marketers must go beyond the limitations of one-way media to create dialogues between brands and customers, and among consumers about brands. A connective marketing strategy is needed to link a brand’s internal messages from its internal brand ambassadors (employees) to all relevant partner and customer experiences, and provides a deeper connection with each touch point.

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