Whitepapers
Mobile Marketing – The Tipping Point is Now
To reach the emerging world of the mobile consumer, smart marketers are creating engaging mobile marketing programs that blend the lines between service, entertainment, and promotion. These mobile strategies deliver real value to people on the go – offering useful applications, entertainment, and personalized promotions that create lasting engagement with consumers. Read More
iPad for Event Marketers Whitepaper
The iPad has become the event marketer’s tool of the year. The very nature and
availability of the iPad makes it uniquely suited for event marketing purposes because of its flexibility, ability to create and manipulate content quickly to amplify—and measure—engagement and sales. Read More
Next Gen Technology in Healthcare Training
Technology changes everything. This whitepaper will help healthcare sales trainers create connected learning programs that leverage online, live and mobile channels. This practical guide provides actionable strategies to increase the impact of global learning programs and drive bottom-line sales growth. Read More
Social Media For Event Marketers
In our new whitepaper “Social Media for Event Marketers,” we discuss how event marketers must plan and execute campaigns with an eye on both experiential and social media marketing. Read More
Social Media Marketing
TBA Global’s Social Media Marketing whitepaper will show how to leverage social media tools and techniques to build your brand. Read More
Employee Engagement
TBA Global’s employee engagement whitepaper shows why engaged employees are important to your organization, and what to consider when building an employee engagement program. Read More
Value of Meetings
This whitepaper shows the results of a survey by TBA Global and shows how companies can make their meetings more appropriate and effective during difficult financial times. Read More
Learning to Change
What makes a company nimble and flexible? In our Learning to Change whitepaper, we discuss the importance of excellence in preparation and training. Read More
Branded Entertainment
TBA Global’s whitepaper presents and analyzes the key findings from a survey of marketing executives about their branded content and branded entertainment investments and strategies. Read More