Tourisme Montreal and their agency partner Sid Lee asked TBA Global to generate tremendous awareness and visibility for the Summer a la Montreal campaign in New York City through a multi-faceted strategic marketing program with integrated live event, digital, social media and mobile marketing initiatives.

Through an interactive consumer engagement campaign that included live coordinated stunts in the streets of Manhattan, a complete Facebook design and widget implementation, strategic media partnerships and a customized social media and mobile marketing platform, TBA Global deployed brand ambassadors around the city to inform New Yorkers about all that Montreal has to offer. Just as NYC has theater, comedy, sports, music and cultural festivals, so does Montreal…106 of them!

Our program generated over 800,000 online impressions and directly impacted over 15,000 people in high traffic areas around New York City in only 5 days resulting in greater awareness and affinity for Tourisme Montreal.

Read the coverage in the New York Times.