The number-one brand of vodka asked us to help them reach key influencers who could have a direct impact on sales. We brought key bloggers together in a hip and industrial atmosphere that stimulated conversation with a series of hosted panel discussions with trendsetters in art, film, music and food.

We created a functional/tutorial bar, attended by brand ambassadors, and a tech area where the bloggers could step off the sessions for quick email checks or relax with a cup of coffee between presentations. An on-site concierge catered to the bloggers’ every whim.

The program was a huge success. The bloggers absorbed the experience and wrote about the new brand campaign in their blogs, creating in their readership a viral interest that would have cost much more for the same impact through traditional advertising channels.