One of the world’s largest automotive companies called us to connect their brand with a young adult audience in order to showcase its new, fully-integrated voice activated in-car communication and entertainment system.

We created “Kim and Seana,” a web series about two young singer/songwriters who take the ultimate road trip and show how the new technology enables them to discover music, new opportunities and themselves.

“Kim and Seana” played out in a series of blogs, photos and short videos captured against a backdrop of real people, places and artists. Fresh content was created, some scripted and some spontaneous – where fiction collided with real world as the girls followed the music scene across the country.

We seeded the series on 40+ online channels, including a dedicated msn channel and Kim and Seana’s MySpace page.  The program received 500,000+ views during the 13 weeks that the webisodes was produced and aired. A two-week media buy garnered 1,000,000+ additional views.  Then “Kim and Seana” went viral, receiving millions more views based purely on pass-along from others.

> Watch all the “Kim and Seana” videos, and read the coverage in Promo Magazine.