The leader in global payment services came to us with specific objectives for a 4th Quarter promotion, including generating consumer awareness and driving sales for new products.

To create positive interactions with their brand while spreading awareness about products and services, we created “Random Acts of Giving.” The campaign engaged consumers on an emotional level with $50 Prepaid Gift Card giveaways, a branded RV, and a robust online social media campaign. International multi-platinum recording artist Wyclef Jean helped kicked-off the campaign in late November with a press launch and a free performance in Times Square.

The launch demonstrated how a combination of live and online marketing can create strong (and immediate) consumer engagement. TBA Global and Wyclef”s social media teams were posting tweets and images in real time to social networks, helping to create instant buzz and attract people to the free concert. After we uploaded photos of Wyclef Jean at our client’s Times Square store, Wyclef shared them with his online friends. Within minutes, a small crowd had gathered in front of the Nokia Theatre.

After the New York launch, the giving continued when our social media team hit the road in a cross-country tour to 9 major cities, where we handed out more $50 Prepaid Gift Cards. Video episodes captured these “Random Acts” across the tour, along with stories, tweets and photos that were posted to Facebook, Youtube and a variety of social media.

The program was a big success and we achieved all our client’s goals. We traveled 10,000 miles over 5 ½ weeks, creating holiday cheer for 1,600 lucky people. Along the way, our social media was buzzing – the 10 webisodes received 33K+ channel views and 94K+ upload views on YouTube and on Facebook alone we received over 12 million impressions.

Afterwards our clients told us, “We really enjoyed the partnership with you and your team…the communication was great on all touch points throughout this program!”

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