TBA Global’s Walmart Shareholder Meeting Wins EX Award Gold

Panel of Brand Marketers Ranked Walmart Shareholder Meeting Among Top Experiential Marketing Programs

May 4, 2010 – New York, NY – TBA Global, an award-winning engagement marketing, events and communications agency, won a Gold Ex Award in the “Best Production of a B2B Event” category for its production of the 2009 Walmart Shareholder Meeting. The Ex Awards are the only recognition program for experiential marketing, and more than 600 entries were judged by an all-brand-side faculty.

For the 2009 Walmart Shareholders Meeting, Walmart challenged TBA Global to deliver a compelling experience for 3 days of associates-only events, culminating with a one-day Shareholders Meeting. The Shareholders Meeting was easily accessible to a worldwide audience through a webcast, microbloggers and Twitter. The program achieved significant results with each key audience including shareholders, associates, media, and executives.

“Walmart’s Shareholders’ Meeting is more than an annual event, it’s an integral part of the culture of the company,” said Mark Henneberger, Vice President of Shows and Events, Walmart. “Expectations of the attendees are incredibly high and increase every year, and this year we delivered on those expectations. The combination of Walmart’s Shows and Events group and the TBA Global team has proven, once again, to be a winning formula!”

The Ex Awards winners were announced on stage at the Ex Awards Gala in Chicago on May 3, 2010.

About TBA GLOBAL
TBA Global is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach employees, business audiences, and consumers through a wide range of effective digital and live experiences that drive engagement and revenue. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (April, 2010). The agency is headquartered in New York, NY with offices in North America and the U.K. Join TBA Global online at www.tbaglobal.com, www.facebook.com/tbaglobal or www.twitter.com/tbaglobal.