TBA Global Receives 2011 Gold Ex Award

Panel of Brand Marketers Selected Global Employee Integration Program Among Year’s Best

May 16, 2011 – New York, NY – TBA Global, an award-winning engagement marketing, events and communications agency, took home the Gold Ex Award in the “Best Multi-Venue Event (B-to-B)” category for its production of MetLife’s global employee integration event. The Ex Awards are the world’s largest recognition program for experiential marketing, and more than 800 entries were judged by an all-brand-side faculty.

When leading US-based life insurer MetLife announced its intention to acquire Alico from A.I.G. for $16.2 billion in March 2010, the communications team faced an integration of worldwide proportions. We created a culturally relevant, global Day One celebration that engaged employees, celebrated opportunity, and motivated employees to stay with the newly combined company.

You can read more about MetLife’s program in this MeetingsNet article or our case study.

TBA Global, LLC

TBA Global, LLC is an award-winning engagement marketing and communications agency that connects brands and people. TBA Global helps brands reach consumers, business audiences, and employees through blended digital, live, and entertainment experiences that drive engagement and results. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (April, 2010). The agency is headquartered in New York, NY with offices across North America. Join TBA Global online at www.tbaglobal.com, www.facebook.com/tbaglobal or @tbaglobal.