TBA Global Announces New “Linked Learning™” Training Solution

Turnkey offering combines learning programs, events, and digital media to enable companies to easily conduct simultaneous training at multiple field sites; streamlining communication while receiving real-time results.

New York – September 16, 2008 – TBA Global, the connective marketing and communications leader, today announced the Linked Learning™ platform, a turn-key learning and performance solution that enables Fortune 500 companies to digitally connect with their employees in the field, conducting real-time training onsite, and eliminating high travel expenses and extensive downtime.

“Economic conditions are forcing companies to become more competitive, and bring products and solutions to market even faster,” said Carl Hyman, executive vice president of learning and performance solutions at TBA Global. “While we believe face-to-face training will always be the most effective, it is not always possible to bring an entire sales force together in one place. Linked Learning™ offers companies the benefits of regional interaction with global message consistency and an engaging and compelling communications platform.”

How Linked Learning™ works:

• Prior to the live event, social-networking groups and virtual classrooms kick-start informed dialogue and collaboration. This also allows executives to determine the content that attendees most want and need from the event.
• Training programs are then developed by learning professionals with in-depth industry and technical expertise.
• In the general sessions at regional locations, executives can make presentations from their home site, greatly reducing executive travel time. Innovative 3D-hologram technology can even be used to make them appear to be standing in the room at every location.
• On the day of the event, training is delivered to regional sites in real-time, through live web casts that digitally connect multiple sites together simultaneously for a cohesive training experience.
• During the breakout sessions and specific workshops, onsite trainers facilitate learning programs that utilize our Connective Learning approach. These workshop activities are highly focused on relevant problem-solving challenges.
• Throughout the event TBA Global utilizes feedback systems to assess knowledge retention, and skill development so if there are areas that are not sticking with attendees, the curriculum can be adjusted in real time.

 

For more information about Linked Learning™, call Carl Hyman at (646) 445-7000.

About TBA GLOBAL

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held agency that creates connective marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA Global’s award-winning teams create, produce and execute unique and compelling programs that grow clients’ business by creating, connecting, and optimizing their marketing and communications investments to influence key internal and external audiences. TBA Global is ranked in the top 100 U.S. marketing organizations and among the Top 50 Sales Promotion Agencies by Advertising Age magazine (May 5, 2008). TBA Global has 17 offices in North America and an affiliate office in London, U.K.

Contact:
Alison Jenks
VP Marketing, TBA Global
aljenks@tbaglobal.com
858-509-8700