HSMAI To Honor TBA Global With Two Gold Awards In Its Annual Adrian Awards Competition

November 17, 2009 – New York, New York – The Hospitality Sales & Marketing Association International (HSMAI) will recognize TBA Global with two Gold Adrian Awards for public relations excellence for its winning entry in the 53rd annual Adrian Awards Competition, the largest and most prestigious travel marketing competition globally.

HSMAI will pay tribute to TBA Global during the 20th annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives, on Feb. 1, 2010 at the New York Marriott Marquis. This year’s contest attracted nearly 1,100 entries from around the world, with entries judged by top executives from all sectors of the industry.

TBA Global was honored for its industry-wide Keep America Meeting campaign, a grassroots marketing program that demonstrated to mainstream media and the U.S. government how meetings and events help to build successful businesses, and are a critical component of a healthy American economy.

Keep America Meeting succeeded in galvanizing the entire meetings and events industry around this critical issue. Within 45 days the campaign received more than 21,000 signatures, the largest show of force in the industry, garnered coverage in all major industry publications, and received international coverage and interest. The signatures were delivered to the Senate Commerce Committee to support the meetings, events and incentive travel industry’s ongoing lobbying efforts.

In addition to celebrating TBA Global’s award-winning work, the Gala honors lifetime achievement and the “Top 25 Most Extraordinary Minds in Sales and Marketing.” All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.

Visit www.adrianawards.com for more information on tickets/table purchases. Adrian Awards benefactor partners are DEPARTURES Magazine, Google, TravelCLICK and TripAdvisor.

About HSMAI
HSMAI is the hospitality industry source for knowledge, community, and recognition for leaders committed to professional development, sales growth, revenue optimization, marketing, and branding. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry, and bringing together customers and members at annual events, including HSMAI’s Affordable Meetings®. Founded in 1927, HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. For more information on HSMAI, contact the Hospitality Sales & Marketing Association International, 1760 Old Meadow Road, Suite 500, McLean, Va. 22102; (703) 506-3280; fax (703) 506-3266, or visit the website at www.hsmai.org. Join our social networking communities on Twitter, LinkedIn and Facebook.

About TBA GLOBAL
TBA Global is an award-winning engagement marketing and communications agency that connects brands to people. TBA Global helps brands reach employees, business audiences, and consumers through a wide range of effective new media and live experiences that drive engagement and revenue. TBA Global is ranked among the Top Promotion and Event Marketing Agencies by Advertising Age magazine (May, 2009). The agency is headquartered in New York City, NY with 18 offices in North America and the U.K. Join TBA Global online at www.tbaglobal.com, www.facebook.com/tbaglobal or www.twitter.com/tbaglobal.