Press Releases | TBA Global - We Connect Brand and People

Event Marketer Magazine: Power to the People

The world of business-to-business events is getting a makeover as b-to-b marketers leverage a consumer-centric mindset. Our client explains why MetLife’s Day One (a week-long celebration of its acquisition of Alico last November, spawned 60 events that touched 70,000 employees… Read More

Corporate Meetings & Incentives Magazine: Smartphones at Meetings: The Way to Engage Attendees Now

Since all smartphones come equipped with location-tracking GPS, opportunities are wide open for event managers and meeting planners to integrate live and digital experiences like never before. According to Andre Mika, new options for digital interactivity should change the way… Read More

MPI One+: Whitepaper: iPad for Event Marketers

Marketing agency TBA Global has released a new “iPad for Event Marketers” whitepaper that shows how the iPad can create new engagement opportunities for marketers. “The iPad has become the event marketer’s tool of the year,” said Andre Mika, senior… Read More

Promo Magazine: 5 Tips for Using Tablets

As of January, 14.8 million iPads were sold since the device launched in April 2010 so it’s no wonder that tablets have been put to use in big numbers at events. Read our SVP, Digital Creative’s five tips for maximizing… Read More

TBA Global Expands Experiential Digital Team

July 15, 2011 – New York, NY – Award–winning engagement marketing agency TBA Global has added several key executives to its expanding experiential digital team, rounding out TBA Global’s best-in-class experiential, digital, mobile and social media marketing leadership. New executives include VP… Read More

TBA Global Releases New “iPads and Events” Whitepaper Whitepaper Shows Brands How iPads Can Increase Customer Engagement

July 14, 2011 – New York, NY – Award–winning engagement marketing agency TBA Global has released a new “iPad for Event Marketers” whitepaper that uncovers how the iPad can create new engagement opportunities for marketers. “The iPad has become the… Read More

SponsorPitch: 5 Ways To Optimize Your Event With iPads

For years the event industry has used a mix of technology to connect with consumers. But not until the iPad hit the market has the community embraced one single technology tool at once. Consumer events, sponsorship activation, mobile tours—virtually every… Read More

Special Events Magazine: How iPads are Changing Special Events

Lisa Hurley of Special Events magazine writes how iPads are changing the way event professionals work. Citing TBA Global’s recent healthcare training program, she writes: “When a growing healthcare company had to train a new field sales team a scant six… Read More

New York Times: Marketing Campaign Promoting Tourisme Montreal Includes Live + Online

Stuart Elliott of the New York TImes features our recent work for Tourisme Montreal. Of the campaign, our client said ““There’s so much advertising noise right now” from travel destinations, that “we want to step out of the ordinary.” View… Read More

Corporate Meetings & Incentives Magazine: The iPad for Meetings—Your Key to Engaging Attendees

“One way to judge any business event—whether for consumers, clients, or employees—is by the level of attendee engagement. No matter what your stated goal for a meeting or event, you won’t reach it if your audience isn’t along for the… Read More

TBA Global Receives 2011 Gold Ex Award

Panel of Brand Marketers Selected Global Employee Integration Program Among Year’s Best May 16, 2011 – New York, NY – TBA Global, an award-winning engagement marketing, events and communications agency, took home the Gold Ex Award in the “Best Multi-Venue… Read More

AdAge: André Mika Leaves NHL to Head Digital at TBA Global

Coverage in AdAge: André Mika Leaves NHL to Head Digital at TBA Global

TBA Global Names André Mika Senior Vice President, Digital Creative

New York, NY (March 28, 2011) – TBA Global, a leading engagement marketing and communications agency, today announced André Mika has joined as Senior Vice President, Digital Creative and will head its digital practice. Mika joins TBA Global from the… Read More

MetLife’s Employee Integration

When leading US-based life insurer MetLife announced its intention to acquire Alico from A.I.G. for $16.2 billion, its communications team faced an integration of worldwide proportions. We created a culturally relevant, global Day One celebration that engaged employees, celebrated opportunity,… Read More

TBA Global Names Joseph Lugo as New Chief Financial Officer

New York, NY (January 31, 2011) – TBA Global, a leading engagement marketing and communications agency, today announced that Joseph Lugo has joined the company as Chief Financial Officer. He joins TBA Global from Interbrand, where he worked as a… Read More