(New York, NY) – November, 2012 – TBA Global, an award-winning engagement marketing agency specializing in the amplification of live experiences through digital technologies is proud to announce that its digital team was honored with two Gold Event Technology Awards last Tuesday night. TBA Global’s winning proprietary event solutions were implemented successfully at Monster’s Global Sales Conference and Google’s Solve For <X> Conference this year.
The Event Technology Awards Ceremony was part of the Event Marketing Summit and named three winners in each category—a top ETA winner, a Gold winner and a Silver winner. All three were announced at an awards program and networking reception in New York City on November 13 at New World Stages. The event offered industry leader’s perspectives on new “wired” strategies, new technologies and the best ways to “plug” live events into the future.
At Monster’s Global Sales Conference TBA Global showcased its entertainment chops by creating a powerful, positive, and inspiring three-day conference through creative deliverables that supported Monster’s business objectives. As an enhancement to the overall event, TBA Global activated EventO, a full-service proprietary event management solution that guided attendees through pre-event registration, on-site participation, and post-program communication. TBA Global was recognized for Best Use of Technology For Attendee Communications for this event.
For Google Solve For <x>, TBA Global conducted a three-day, intimate forum in which the top 40 thinkers in science and technology came together to “solve the world’s biggest problems.” TBA Global Carefully planned programs encouraged conversation and stimulated attendee interaction. TBA Global launched a password-protected Solve For <x> event website prior to the conference for attendees only. Post-forum, the website went public with social amplification, generating over 10,000 tweets, +1s and “Likes” within the first two weeks. TBA Global was recognized for Best Microsite for this achievement.
CEO of TBA Global, Paula Balzer, who has seen the engagement marketing space rapidly change along with the technology that is now being incorporated into high level events stated, “The entire team at TBA Global is both proud and excited by our recognition at the Event Technology Awards . It shows how far we have come with our hard work and dedication to truly integrated live and digital. This honor is a stepping stone for TBA Global as we continue to push forward in creating cutting-edge experiences for our clients.”