TBA Global Announces Exclusive Employee Engagement Solutions

Releases New Employee Engagement Whitepaper Outlining Best Practices

New York – July 22, 2009 –TBA Global, an award-winning connective marketing and communications agency, has reached an exclusive agreement with instinctif to bring highly successful and award winning employee engagement solutions to North America. instinctif is headquartered in the UK.

"Companies need to refocus, reposition and motivate employees to be in a position to win as the economy turns around.“ said Lee Rubenstein, particularly in merger or acquisition scenarios, and specifically with financial services, consumer packaged goods, media, and telecommunications sector clients.”

The new agreement gives TBA Global clients exclusive access to seasoned practitioners who use proven methodology to segment audiences, create messaging, build roadmaps and - most importantly – activate creative strategies and tactics that quickly achieve business results and an ROI. The goal of employee engagement is to drive additional discretionary effort. There now exists over 30 years of research that confirms employee engagement is a critical driver of business performance.

Last year, instinctif developed an employee engagement program for a large financial services organization immediately after its acquisition of a large industry rival. One year post-merger, and during a significant downsizing in the financial services sector, the company has consistently beaten its own targets as well as market expectations. It is on track to achieving its goals of being a top five global financial institution.

“We are very pleased to have a North American partner in TBA Global,“ said Nic Pearce, Managing Director at instinctif. “TBA Global understands how to connect brands and people, and will take our instinctif solutions and build realistic and executable initiatives and programs for our clients. This offering will help North American companies grab an edge in the challenging economic environment.“

“Employee engagement is essential,“ added Rubenstein. “Europe has started a trend where CEOs are being asked ‘How engaged are your employees?‘ Many industry analysts are using engagement benchmarking data as a key indicator of company performance. We expect that trend to continue in North America. Effective employee engagement requires a focused effort to yield the results that so many companies are striving for in difficult times. instinctif has created and developed many industry-leading programs that we are pleased to offer to our clients.“

A new whitepaper from TBA Global and instinctif on the benefits of employee engagement is available at www.tbaglobal.com/employee_engagement_whitepaper. The employee engagement whitepaper also includes best practices and a case study.

About TBA GLOBAL
Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held agency that creates nontraditional marketing and communications programs, events and meetings for high-profile businesses and associations worldwide. TBA Global’s award-winning teams create, produce and execute unique and compelling solutions that grow clients’ business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA Global is ranked in the top 100 U.S. marketing organizations and among the Top 50 Sales Promotion Agencies by Advertising Age magazine (May 5, 2008). TBA Global has 18 offices in North America and the U.K.

About instinctif
instinctif brings fresh new thinking to employee engagement, changing attitudes and behaviours for many of the world’s largest corporate businesses. With three 2009 CiB excellence and a best in class award, instinctif has a growing international reputation with offices in the UK, Middle East and the United States and in-house creative/production capabilities to deliver on their strategic thinking. See www.instinctif.com