TBA GLOBAL AND FORD LAUNCH NEW ONLINE SERIES, “KIM AND SEANA”

LOS ANGELES (November 2, 2007) – TBA Global, JWT Team Detroit and Ford have jointly launched a fresh new web series about two young singer/songwriters who take to the road to discover music, new opportunities and themselves. The new online series – “Kim and Seana” – debuted on October 20th and will unfold over a period of 13 weeks. The series can be viewed on 40+ planned online channels, including MySpaceTV.

Loosely scripted, “Kim and Seana” will play out in a series of blogs, photos and short videos captured against a backdrop of real people, places and artists. The story kicked off at New York City’s CMJ music festival, with friends Kim and Seana covering the event, checking out performances from some of the hottest emerging artists and up-and-coming bands. From New York, the characters will take their story on the road, with their first stop in Chicago to see one of the bands they met at CMJ. From Chicago, Kim and Seana will head south to cover the Country Music Awards in Nashville, Tenn. Fresh content will be created, some scripted some spontaneous…where fiction collides with real world as the girls follow the music scene across the country.

“This new series presents web viewers with fresh, unpredictable content that harnesses the power of music, entertainment and the internet in a compelling story that emotionally connects consumers with the series,” said Brian Murphy Executive Vice President, Branded Entertainment, TBA Global, the producers of the series. “The series will live virally on the web and viewers can connect and interact with the story as it unfolds a little bit every day through blogs, vlogs, photo journals and weekly webisodes.”

The series is being underwritten by Ford SYNC, a new, fully-integrated voice activated in-car communication and entertainment system for mobile phone and digital music players that is offered exclusively in 2008 Ford, Lincoln and Mercury vehicles.

About TBA GLOBAL

Founded in 1994, TBA Global (www.tbaglobal.com) is a privately held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.

About Ford Motor Company

Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles in 200 markets across six continents. With about 260,000 employees and about 100 plants worldwide, the company’s core and affiliated automotive brands include Ford, Jaguar, Land Rover, Lincoln, Mercury, Volvo and Mazda. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford’s products, please visit www.fordvehicles.com.

About JWT

JWT, which celebrates its 142nd anniversary this year, ranks as the largest advertising agency brand in the United States and as the fourth largest full-service network in the world. Its parent company is WPP (NASDAQ: WPPGY).