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Strategic EventsNon-Traditional Marketing Agency Expands Client Programs and Solutions
Los Angeles (June 25, 2007) - Connective communications and marketing agency TBA Global is on a roll, helping the world's leading brands reach internal and external audiences with connective communications and marketing programs that build brands from the 'inside-out'. Working with global brands like GM, McDonald's, IBM and Nestle, TBA Global has created successful programs and expanded its business through the addition of new solutions and the recruitment of industry innovators.
"Companies are realizing that a connective marketing strategy is the most effective way to deliver an integrated message across all channels to drive sales," said Lee Rubenstein, President and COO, TBA Global. "We work with our clients to custom design and activate strategies utilizing a wide range of live, new media and brand experiences to develop more influential bonds with their key audiences."
TBA Global's reputation for creating unique, innovative and creative programs that harness the power of music, entertainment and events to emotionally connect consumers with brands has been earned through TBA's work. Earlier this year, TBA Global was selected by Pernod Ricard to activate the company's Chivas Ambassador Network by developing, creating and mobilizing content for the new Chivas Life channel. Inspired by the successful "The Search for The Chivas Life Ambassadors" program, the Chivas Life Channel will focus on how to find the best that life has to offer. Through TBA's myriad of entertainment and media relationships, Chivas Regal was able to establish a partnership exclusively with MSN to launch the online channel June 12.
TBA Global was also selected by Susan G. Komen for the Cure to produce and manage all aspects of the successful 18th Komen National Race for the Cure, one of the largest events designed to educate the public about breast cancer while raising funds to discover and deliver cures. A dedicated TBA Global event team works for most of the year to plan and execute this moving event. The 5k run/fitness walk event took place on June 2, 2007 on the National Mall in Washington, DC and attracted more than 46,000 registrants from around the globe, including 3,000 breast cancer survivors and 35 embassies, raising several million dollars.
Also this spring, TBA Global produced the highly successful IBM PartnerWorld 2007 Conference in St. Louis, MO. The annual IBM conference, with a total attendance in excess of 4,400, is IBM's largest global business-to-business event, designed to support IBM Business Partners throughout the world. TBA Global supported IBM's efforts by providing event management and production, including creative, staging, production management, speaker support, procurement of keynote speakers and headline entertainment.
Corporate entertainment continues to heat up. In just the last 6 weeks, TBA Global's entertainment group has worked with some of the world's most renowned artists. From intimate settings to arenas, TBA has produced performances by The Eagles, ZZ Top, Brian Wilson of the Beach Boys, Michael McDonald, Jewel and Jennifer Lopez.
In addition to creating an impressive portfolio of programs during the first half of 2007, TBA also made some significant additions over the same period.
To support client marketing activities, this month the Company announced the appointment of three business development specialists across the U.S. to work with prospective and existing clients, Doug Jones (New York), Linda Murphy (New York) and Tom White (Los Angeles).
Earlier this Spring, TBA Global announced a new business line, the TBA Learning and Performance Solutions Group. Directed by industry adult learning expert Leslie Prestoy and a team of senior learning and performance professionals, this new division provides clients with custom training solutions delivered on any platform that improve company or product specific skills, performance and competencies needed to achieve measurable business objectives. The group also contains specialists in the technology, healthcare and automotive sectors.
TBA Global also further strengthened the company's branded content & entertainment marketing portfolio with the addition of Fearless Entertainment founder & CEO Brian J. Murphy and Senior Vice President and Executive Producer Christina Hull.
In May, TBA expanded its leading Destination Management Sales and Operations teams across the country with the addition of Karen May as Account Executive for the Scottsdale / Phoenix sales team, Shelley Brown as Senior Account Executive for the Chicago sales team and Katie Rozek as Senior Operations Manager also in Chicago. Katie fills the position of Kate Chandler, Senior Operations Manager, who relocated from Chicago to Las Vegas. Stephane Allejo also rejoined TBA Global as Account Executive for the Orlando / Central Florida sales team.
Founded in 1994, TBA Global (www.tbaglobal.com) is a privately held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.