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Strategic EventsLOS ANGELES (May 22, 2007) - One of the leading buyers and producers of headline corporate entertainment, TBA Global, brought legendary blues rock trio ZZ Top to an arena to entertain and inspire 5,000 global business partners for one of the world's largest technology companies.
"Our objective was to find a globally recognized artist that would create a fun, celebratory atmosphere the last night of the conference," said Geoff Thomas, Vice President of Entertainment. "ZZ Top has enjoyed success for more than 30 years and they delivered an electrifying 90 minute set. The band's performance and crowd reaction exceeded the client's expectations."
TBA Global leverages the power of music to connect brands and people. It is one of the biggest buyers and producers of headline entertainment for corporate clients, from intimate settings to some of the largest staged productions. Its unique access to the entertainment industry has enabled TBA to secure and produce the first private/corporate performances ever by Cher, Sheryl Crow and James Taylor. (CEO Bob Geddes is a successful music industry entrepreneur and Co-Chairman Irving Azoff is currently one of the biggest managers in the music business.) Recent performances in the last 2 years include The Eagles, Elton John, Kelly Clarkson, Lauryn Hill, Seal, Sean Paul, Steve Miller Band, Bonnie Raitt, Jewel, Chicago, Sheryl Crow, Don Henley, John Fogerty, Glenn Frey, Hootie & The Blowfish, Clint Black, Cyndi Lauper, Kool & The Gang, KC & The Sunshine Band, Jurassic 5, Jonny Lang, Pink Martini, ZZ Top, Gordie Brown and Alejandro Fernandez.
Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.