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Strategic EventsLOS ANGELES, CA and NEW YORK, NY (March 14, 2007) - Connective marketing and communications agency TBA Global has announced that Fearless Entertainment founder & CEO Brian J. Murphy has joined the Company, further strengthening TBA Global's Branded Content & Entertainment Services portfolio. TBA Global is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine and is an Event Marketer magazine "Hot Agency".
"TBA Global is very excited to have Brian join our team as he is a well-respected, recognized force in branded entertainment," said Lee Rubenstein, President and COO of TBA Global. "The high-level of production, execution and success that he has created for top brands will further enhance TBA Global's competitive edge in branded entertainment, marketing, production and distribution."
"TBA Global is a company with remarkable momentum, talented executives and longstanding relationships," said Brian Murphy, Senior Vice President, Branded Entertainment. "I look forward to helping TBA's continued growth utilizing its unique combination of strategic marketing, programming and distribution."
Brian has more than 30 years experience in the entertainment, music and marketing industries. His creative vision and artistic expertise have created exceptional programming for leading brands and organizations worldwide. From developing the largest ticketed rock event in the United States, "Rockfest", for Warner/TBA, and producing the "Goodwill Games Opening & Closing Ceremonies" to developing and producing innovative multi-media music properties, his portfolio encompasses a wide range of broadcast, new media and live events.
Prior to launching Fearless Entertainment, Brian spent a decade as Executive Vice President / General Manager of Warner Custom Music. He formed a joint venture with Warner/Avalon (later Warner/TBA) and served as its Managing Partner for Time Warner. There he helped transform how music is marketed by co-authoring the first multi-year, joint divisional, strategic marketing relationship between General Motors, Warner Bros Films and Warner Music Group, which became one of the earliest models of a sustainable and renewable branded entertainment program.
Founded in 1994, TBA Global (www.tbaglobal.com) is a privately-held company that creates nontraditional marketing and communications programs for high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that grow clients' business by creating, connecting, and optimizing their marketing and communications investments to key internal and external audiences. TBA is ranked #21 in the top 100 U.S. marketing organizations and earned a #6 ranking among the Top 50 Sales Promotion Agencies by Advertising Age magazine (April 30, 2007). TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.