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Strategic Events12/08/06
LOS ANGELES, CA (December 8, 2006) -Experiential marketing leader TBA Global has once again received a coveted 2006 Crystal Award presented by the Society of Incentive & Travel Executives (SITE) in recognition of its 2006 Leaders Summit program for BISYS Insurance Company. TBA won the Most Outstanding Travel Reward Program Award which was presented at the organization's International Conference held in Barcelona, Spain in early December.
"We are again very honored to receive a SITE Crystal Award," said Jeff Kline, Executive Vice President of Business Affairs for TBA. "BISYS and our team had an incredible vision for the program, and it resulted in an extremely dynamic program and very motivated employees."
BISYS Insurance Services challenged TBA to convey how much it appreciated its employees through an elegant, multi-tiered "Leaders Summit" program.
TBA created a magnificent atmosphere for 40 top performers by choosing an exclusive and unusual historic property in Quebec. Built in 1750, the Petit-Seminaire Chapel provided a perfect setting with white marble, delicately carved cherry woodwork and hand-painted floor tiles. The creative team paid close attention to detail, creating upscale ambience with lighting and setting the tables with colorful peacock feathers, hurricane lamps and ornate masks. To entertain the crowd, members of Canada's prestigious Cirque du Soleil performed throughout the evening, introduced by a Master of Ceremony.
The second tier of the program was given in honor of BISYS's Top 125 Achievers. Guests were enticed with sequined invitations and feathered masquerade-style masks sent to their rooms the evening prior. Within just a few hours TBA turned the ballroom used earlier in the day into an elegant Masquerade Ball. The event featured a period-style play performed by a local acting troupe held during a sumptuous dinner. The interactive performance mixed the guests with actors who encouraged all to participate in the traditional 18th century dance, the Minuet.
Established in 1980, the SITE Crystal Awards recognize the unique blending of objectives and imagination that enable motivational programs to be successful in achieving business objectives.
TBA is recognized as a leader in corporate and consumer marketing. The company works with some of the most recognized and influential brands in the world. For more information, visit www.tbaglobal.com.
Founded in 1994, TBA Global, LLC. (www.tbaglobal.com) is a privately-held company that creates brand events and experiences for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that enable clients to deliver brand messages, build loyalty and increase sales. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine 2006 Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.