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Strategic Events11/01/06
LOS ANGELES, CA (November 1, 2006) - TBA has announced a cooperative agreement with one of Europe's top international special event marketers, the Germany-based VOK DAMS Group, to create one of the largest global networks of event marketing services. Ranked No. 2 and No. 3 by Special Events Magazine (September 2006), TBA and VOK DAMS are leaders in North America and Europe, respectively. Under the terms of the agreement, TBA will create and produce programs in North and South America for VOK DAMS customers. Reciprocally, VOK DAMS will provide event and live marketing expertise to TBA's North American-based clients for programs in Europe and Asia.
Both companies offer clients complete event marketing solutions, from brand strategy and content development to creative, design, video, production, and program management through postprogram evaluation. With 18 offices throughout the United States and Canada, TBA provides proximity and consistent best practices for VOK DAMS customers. VOK DAMS, with offices and subsidiaries in Germany, France, the USA and China, has extensive local knowledge and resources across Europe and Asia.
"Entering into a partnership with the VOK DAMS Group further strengthens TBA's ability to provide seamless experiential marketing programs to our clients worldwide," stated Eugene Cobuzzi, Chief Operating Officer, TBA. "With more than 26 offices around the globe, TBA and VOK DAMS can ensure high standards of quality for all our clientele."
"In TBA, we have found a partner who can offer our clients local expertise on the American continent and a complete service palette in the event sector," stated Colja M. Dams, President/CEO of the VOK DAMS Group. "Our New York offices will work very closely to create synergies on both sides for our clients."
VOK DAMS (www.vokdams.de) is a leading international events and live marketing agency, headquartered in Wuppertal, Germany with offices in New York, Beijing, France, Munich and Hamburg. It has created innovative events for clients for over 30 years and is ranked the # 1 event agency in Germany (W&V and Horizont magazine, 2006). VOK DAMS will soon open an office in Dubai.
Founded in 1994, TBA Global, LLC (www.tbaglobal.com) is a privately-held company that creates brand events and experiences for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that enable clients to deliver brand messages, build loyalty and increase sales. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine 2006 Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.