THE SOUTH FLORIDA SUPER BOWL XLI HOST COMMITTEE LAUNCHES FAN HOUSING

TBA Named Official Fan Housing Agency for 3rd Year

7/5/2006

MIAMI GARDENS - July 5, 2006 - The South Florida Super Bowl XLI Host Committee launched the official fan housing site for Super Bowl XLI fans, www.superbowlxli.org. This is "one-stop shopping" for fans to find a room and to get information on other services available while they visit South Florida for Super Bowl XLI.

On January 21, 2007 the AFC and NFC Champions will be determined. Thousands of fans with and without tickets to the game will be looking for a room throughout the South Florida region. The registration form is now available online and will help you stay ahead of the curve and receive updates on accommodations. Soon, a central reservation system will also be available both online and via a toll-free number that provides fans with a booking engine for the entire South Florida region.

"The central reservation system provides a great service to the fans that will travel to South Florida for Super Bowl XLI," said Michael Kelly, South Florida Super Bowl XLI Host Committee President. "It was highly successful for the past few host committees and I think it connects guests and hotels in an easy-to-use format that enhances their overall experience."

Named the "official" Super Bowl fan housing provider for the third straight year, TBA works directly with the South Florida Super Bowl XLI Host Committee and has exclusive rights to do business with regional hotels. In addition to fan housing, TBA works with various corporations and will create multiple private Super Bowl events.

The South Florida Super Bowl XLI Host Committee

The South Florida Super Bowl XLI Host Committee is a private, not-for-profit 501 c (6) Florida Corporation that serves as the liaison between the National Football League and local efforts in the planning and execution of Super Bowl XLI. The Host Committee was established as a condition of the game being awarded to South Florida by the 32 NFL owners.

About TBA GLOBAL

Founded in 1994, TBA Global, LLC (www.tbaglobal.com) is a privately-held company that creates brand events and experiences for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that enable clients to deliver brand messages, build loyalty and increase sales. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine 2006 Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.