TBA GLOBAL CHOSEN TO PRODUCE BEN & JERRY'S MULTIPLE CITY EVENT "RANDOM ACTS OF CONE-NESS"

6/12/2006

LOS ANGELES, CA (June 12, 2006) -- Corporate and consumer event marketing leader TBA GLOBAL has announced they are producing Ben & Jerry's "Random Acts of Cone-ness" events managing all aspects of the multiple market consumer program. Launching in May, the multi-tiered program will run for a week in three distinct markets which include New York City, Chicago and San Francisco. These consumer outreach events have been created to support the launch of Ben & Jerry's new super premium novelty "The Cone."

As part of the program, "Random Acts of Cone-ness Week" shall be declared in each city where "Cone Samaritans" will roam the streets handing out tasty samples of the new Ben & Jerry treat. Visitors can pop into "The Cone Zone" for a taste or even order up a special delivery via "Cone Messenger" to a number of locations for friends & family. Keeping with the spirit of Ben & Jerry's, each event was created with a sense of fun appealing to the child in all.

"TBA was instrumental in the successful launch of Ben & Jerry's new novelty "The Cone" through their execution of Random Acts of Cone-ness," states Noelle Pirnie, Integrated Marketing Manager, Ben & Jerry's. "With just one month of lead time, TBA's team brought their creativity and high level of professionalism to deliver a successful program with impressive detail. TBA has helped Ben & Jerry's spread good feelings for the mind, belly and soul!"

"TBA is thrilled to be working with Ben & Jerry's as part of this unique product launch," states Dennis Boyle, Senior Vice President, TBA. "We take great pride in creating and producing event marketing programs that deliver an immediate connection and recognition of the brand. Ben & Jerry's is synonymous with commitment, community and great products."

Ben & Jerry's offers a wide variety of super-premium ice cream and ice cream novelties created with the finest ingredients. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues.

San Francisco will be the next city to receive "Random Acts of Cone-ness" during the week of June 19, 2006. For further information regarding, please visit: www.benjerry.com

About TBA GLOBAL

Founded in 1994, TBA Global, LLC (www.tbaglobal.com) is a privately-held company that creates brand events and experiences for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that enable clients to deliver brand messages, build loyalty and increase sales. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine 2006 Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States, Canada and Europe.