TBA Global CEO Paula Balzer featured as an Event Innovator by Event Marketer

9.16 news story

Paula sheds some light on 2015 trends, how clients can get bold in 2015 and the one thing that keeps her up at night. As far as trends for 2015, Paula believes “technology should be utilized in such a way to allow relationships with people, not just mere interactions.” She adds that “relationships create a greater level of responsibility and motivation.” As for how clients can get bold in 2015, she says they should seek an agency that understands what motivates the ultimate participant in their event. TBA Global’s expansive team of creatives, producers, account managers, cultural anthropologists and social scientists help to design events with “less subjectivity, and more objectivity,” believing that every dollar spent should be effective and measurable.

Pick up your August issue of Event Marketer today to read more on Paula’s perspectives and that one thing that keeps her awake at night!

TBA Global CEO Paula Balzer shares tips about event marketing


Balzer’s advice is spot on.  One “do” she provided was to make sure to define goals and objectives before you decide on the details. “The event objectives and messaging should inspire and influence all of the specifics: location, venue, set design, décor, etc.,” she said.  Another great “do” was to use a variety of communication channels at your event because “PowerPoint presentations don’t cut it.”  She added, “Using several different levels of communication during the event is a must: presenters, entertainment, videos, multiple screens, social media activity, etc.”

TBA Global Named to Special Events Magazine’s Annual “50 Top Event Companies” List

12th Annual 50 Top Event Companies

Once again, TBA Global has been named a top event marketing company on Special Events Magazine’s annual “50 Top Event Companies” list!  Special Events Magazine is a premier magazine for the events industry in North America.  It is a trusted resource for event industry professionals, and we are honored to be chosen as one of their top event companies.

This year, the event companies’ digital abilities were a big factor in deciding who made the list.  The magazine’s editor, Lisa Hurley, says, “Big challenges but also big opportunities confront the top event producers. As economic indicators go up, so too do client expectations. But these big talents are ready for the big time, adding an arsenal of exciting technologies to extend the reach of events, from real time into the digital frontier.”

The magazine sites one of TBA Global’s strengths that is at the epicenter of what we do: our commitment to planning and producing events that truly meet our clients’ objectives, and that influence the event attendees and move them to action.

TBA Global Named to Annual “CMI 25″ List


TBA Global has been named to the 2013 CMI 25 list, the 7th annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. Corporate meetings and events industry. The list, compiled by Penton’s MeetingsNet/corporate&incentives® magazine (formerly Corporate Meetings & Incentives), “is the most comprehensive listing of the largest independent planners serving the corporate world,” said Sue Hatch, executive editor of MeetingsNet/corporate&incentives. It is an unequalled resource for event planners and brand marketers to find the best, most reliable event companies to plan their meetings and events.

TBA Global has made the list for the 5th time due to our experience, creativity and stellar performance planning events. TBA Global can handle meetings of any kind, size and complexity, and we are experts in meeting planning, travel logistics, registration services, air ticketing, scheduling, meeting technology, digital and mobile apps, promotion, networking, social media, follow-up and full project management. We are honored to once again be part of the “CMI 25.”

TBA Global Named Top Agency on Event Marketer’s It List


Once again, TBA Global has been named a top event marketing agency on Event Marketer’s trusted and reliable It List for 2013!  The It List is a great tool for the event industry and TBA Global is proud to be a part of it.  As Event Marketer states, “For brand marketers, the It List is an invaluable resource that helps newbies and seasoned pros alike get a sense of who they can trust with their business based on any number of criteria.”

The It List sites our strong entertainment background, successful global event programs and numerous B-to-B meetings as some of the many reasons we are once again part of the top agencies.

TBA Global’s Veteran Hiring Initiative

NEW YORK, May 22, 2013 /PRNewswire/ — TBA Global, an award-winning event marketing agency specializing in creative development, event production and meeting services, announced today the launch of its Veteran Hiring Initiative Program, which has been implemented to hire veterans for events TBA Global executes throughout the nation. This opportunity provides accessible, local work for veterans looking to supplement income with short to mid-term employment.

“We pride ourselves on creating quality events for our Fortune 500 clients and are eager to offer veterans employment opportunities at these events. We are so grateful for the service and protection these men and women have given our country and we are confident that their work on our events will elevate our capabilities and execution,” said Paula Balzer , Chief Executive Officer of TBA Global.

TBA Global has streamlined the sign up process by creating a secure and simple online form that enables veterans to submit applications within minutes. Job opportunities range from onsite event project managers to graphic designers to security staff to caterers, and more.

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