Get an update on what TBA’s up to, where we’re headed and how we’re bringing neuromarketing into experiential.
Event Marketer’s IT List includes the top 100 event agencies that collectively represent the best of what the experiential marketing industry has become, and TBA Global is once again thrilled to have received this competitive and exciting honor. We’re dedicated to truly understanding the audience for each and every experience, and we develop creative, customize ways to engage them live. Thank you, Event Marketer, for noting our successes by making us a part of the “IT” community again!
TBA Global is proud and excited to announce that we’ve won an Event Marketer 2014 Event Design Award! TBA Global won the Gold Award for Best Stage at a B-to-B Event/Meeting for the Samsung 2014 CES Press Conference. It is an honor to have our agency recognized as one of the world’s best creative studios that is reinventing experience design.
TBA Global shares their keys to success when designing and executing events in the 2014 Event Marketer Superbook. Inspired by creativity and scientific application, TBA Global gets attendees excited and involved at each of their events. Through a sneak peak of what’s “in our bag,” see some of the key items and methods TBA uses to effectively execute fabulous experiences.
The listing highlights our strong client relationships, technological know-how, budget coordination and smart design. Indulge your curiosity and check out what we have to share!
Yippee! Once again, TBA Global has been named a top event marketing company on Special Events Magazine’s annual “50 Top Event Companies” list. The magazine points out TBA Global’s ability to successfully leverage technology at events. TBA Global’s CEO Paula Balzer states, “Technology should be utilized in such a way as to allow you to have relationships with people, not just mere interactions. Relationships create a greater level of responsibility and motivation.” TBA brings this philosophy to each and every program we are a part of.
The 8th annual CMI 25 has been released and TBA Global has made it once again! Compiled by Penton’s MeetingsNet, the CMI 25 highlights the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. corporate meetings industry. MeetingsNet’s Editor Sue Hatch says, “These independent meeting planning companies play a significant role in the U.S. meetings economy, last year orchestrating 68,652 corporate meetings and 4,241 incentive travel programs around the world. We’re seeing exciting growth in these industry leaders, with an uptick in acquisitions, partnerships, and technology adoption. Corporations look to them for creativity, experience, and, often, their meeting technology know-how.”
Paula sheds some light on 2015 trends, how clients can get bold in 2015 and the one thing that keeps her up at night. As far as trends for 2015, Paula believes “technology should be utilized in such a way to allow relationships with people, not just mere interactions.” She adds that “relationships create a greater level of responsibility and motivation.” As for how clients can get bold in 2015, she says they should seek an agency that understands what motivates the ultimate participant in their event. TBA Global’s expansive team of creatives, producers, account managers, cultural anthropologists and social scientists help to design events with “less subjectivity, and more objectivity,” believing that every dollar spent should be effective and measurable.
Pick up your August issue of Event Marketer today to read more on Paula’s perspectives and that one thing that keeps her awake at night!
Balzer’s advice is spot on. One “do” she provided was to make sure to define goals and objectives before you decide on the details. “The event objectives and messaging should inspire and influence all of the specifics: location, venue, set design, décor, etc.,” she said. Another great “do” was to use a variety of communication channels at your event because “PowerPoint presentations don’t cut it.” She added, “Using several different levels of communication during the event is a must: presenters, entertainment, videos, multiple screens, social media activity, etc.”
Once again, TBA Global has been named a top event marketing company on Special Events Magazine’s annual “50 Top Event Companies” list! Special Events Magazine is a premier magazine for the events industry in North America. It is a trusted resource for event industry professionals, and we are honored to be chosen as one of their top event companies.
This year, the event companies’ digital abilities were a big factor in deciding who made the list. The magazine’s editor, Lisa Hurley, says, “Big challenges but also big opportunities confront the top event producers. As economic indicators go up, so too do client expectations. But these big talents are ready for the big time, adding an arsenal of exciting technologies to extend the reach of events, from real time into the digital frontier.”
The magazine sites one of TBA Global’s strengths that is at the epicenter of what we do: our commitment to planning and producing events that truly meet our clients’ objectives, and that influence the event attendees and move them to action.
TBA Global has been named to the 2013 CMI 25 list, the 7th annual directory of the largest and most influential full-service meeting and incentive travel management companies focused on the U.S. Corporate meetings and events industry. The list, compiled by Penton’s MeetingsNet/corporate&incentives® magazine (formerly Corporate Meetings & Incentives), “is the most comprehensive listing of the largest independent planners serving the corporate world,” said Sue Hatch, executive editor of MeetingsNet/corporate&incentives. It is an unequalled resource for event planners and brand marketers to find the best, most reliable event companies to plan their meetings and events.
TBA Global has made the list for the 5th time due to our experience, creativity and stellar performance planning events. TBA Global can handle meetings of any kind, size and complexity, and we are experts in meeting planning, travel logistics, registration services, air ticketing, scheduling, meeting technology, digital and mobile apps, promotion, networking, social media, follow-up and full project management. We are honored to once again be part of the “CMI 25.”