TBA Global CEO Paula Balzer talks to TIME about how “in a world that’s increasingly virtual, live events have become more essential – even for small companies.”
As the investigation of the Super Bowl XLVII’s unusual 35-minute blackout continues, Reuters quotes TBA Global, Vice president for special events, Dave “Pup” Longwill on epic outage.
“It (the outage) was on an epic scale for them (organizers) across the board. They start planning Super Bowls approximately four to six years out. It’s the same thing with Olympic committees,” said Dave Longwill, vice president for special events at TBA Global, which stages large events.
“I’m sure they’re already looking at reviewing what’s our contingency plan if this happens at the next one,” he said.
TBA Global’s Donna DiLorenzo and Dave Longwill offer an insiders’ perspective on the workings of the biggest show in the world, the Super Bowl.
(New York, NY) – November, 2012 – TBA Global, an award-winning engagement marketing agency specializing in the amplification of live experiences through digital technologies is proud to announce that its digital team was honored with two Gold Event Technology Awards last Tuesday night. TBA Global’s winning proprietary event solutions were implemented successfully at Monster’s Global Sales Conference and Google’s Solve For <X> Conference this year.
The Event Technology Awards Ceremony was part of the Event Marketing Summit and named three winners in each category—a top ETA winner, a Gold winner and a Silver winner. All three were announced at an awards program and networking reception in New York City on November 13 at New World Stages. The event offered industry leader’s perspectives on new “wired” strategies, new technologies and the best ways to “plug” live events into the future.
At Monster’s Global Sales Conference TBA Global showcased its entertainment chops by creating a powerful, positive, and inspiring three-day conference through creative deliverables that supported Monster’s business objectives. As an enhancement to the overall event, TBA Global activated EventO, a full-service proprietary event management solution that guided attendees through pre-event registration, on-site participation, and post-program communication. TBA Global was recognized for Best Use of Technology For Attendee Communications for this event.
For Google Solve For <x>, TBA Global conducted a three-day, intimate forum in which the top 40 thinkers in science and technology came together to “solve the world’s biggest problems.” TBA Global Carefully planned programs encouraged conversation and stimulated attendee interaction. TBA Global launched a password-protected Solve For <x> event website prior to the conference for attendees only. Post-forum, the website went public with social amplification, generating over 10,000 tweets, +1s and “Likes” within the first two weeks. TBA Global was recognized for Best Microsite for this achievement.
CEO of TBA Global, Paula Balzer, who has seen the engagement marketing space rapidly change along with the technology that is now being incorporated into high level events stated, “The entire team at TBA Global is both proud and excited by our recognition at the Event Technology Awards . It shows how far we have come with our hard work and dedication to truly integrated live and digital. This honor is a stepping stone for TBA Global as we continue to push forward in creating cutting-edge experiences for our clients.”
Chain Store Age asks TBA Global’s Wilson Tang about how social media has become essential to retailers’ marketing efforts.
TBA Global, a Top 10 experiential marketing company, is anticipating the need for Staff Event Senior Producers and Executive Producers in the New York City and San Francisco areas.
These positions are responsible for the fiscal health of the program, effective client and team communication and ensuring that all aspects of the program(s) are successfully delivered to the client.
Key accountabilities include, but are not limited to:
- Managing client relationships on production related issues, as well as managing client needs and expectations.
- Managing staff, including assigning individual responsibilities and setting deadlines and deliverables.
- Developing and managing project budgets and project profit margins.
- Managing production schedules and logistics.
- Sourcing venues and vendors and negotiating contracts with venues and vendors.
- Liaising with in-house Creative and Account divisions to reach client goals for each project.
- Ensure clear communication to the client for the assigned program regarding roles and responsibilities, scope, budget, schedules and program status/ action items
- Ensure internal systems are up-to-date on your assigned program
- Reconcile program costs against budget for your assigned program
- 6 plus years of delivering brand experience solutions and marketing/ client services experience
- Strong program management, organizational and communication skills
- Demonstrated production competencies: client focus, accountability for results, team effectiveness, developing others, attention to detail, flexibility and professional confidence.
If you’re interested please send your resume and cover letter to firstname.lastname@example.org.
This is a proprietary thought leadership point of view on the importance of B2B learning and communication throughout the year. Most companies put on their annual 2-day conferences, but the learnings and best practices that result are often lost or forgotten when the conference ends. This piece discusses the importance of continuing company-wide collaboration for the other 363 days of the year.
Is it time for Marketer’s to start focusing on Instagram? Shawn Busteed, our VP of Technology and Programming gives his advice to brands.
Congratulations to the winner of the 2012 Doodle 4 Google contest! TBA Global is proud to have supported Google in this amazing youth initiative. We had so much fun meeting all of the extremely talented state finalists whose passion for art and technology led them to New York yesterday.