CHIEF MARKETING OFFICER (CMO) COUNCIL SELECTS TBA GLOBAL AS ITS EXPERIENTIAL MARKETING PARTNER

9/25/06

PALO ALTO, CA (September 25, 2006)- The CMO Council has announced a partnership with corporate events and consumer marketing leader TBA Global, naming the company their official experiential marketing partner. TBA will provide experiential marketing guidance and event marketing support for the CMO Council's research programs, events and intimate dialogs.

Since it was founded in 2001, the CMO Council has focused on high-level knowledge exchange, thought leadership and personal relationship building among senior marketing decision makers. The unique partnership with TBA extends the CMO Council's exploration of issues and solutions facing marketers by focusing on event marketing.

"CMOs have told us that events or 'experiential' marketing programs remain one of the most powerful ways to connect with their audiences, and are an integral part of the overall marketing strategy," said Aaron Ware, director of the CMO Council. "We have selected an innovator in this field, TBA, to partner with us in an ongoing effort to deliver relevant content and experiences to our membership."

"Top marketing executives from all industries rely on the CMO Council for exposure to the latest marketing trends and opportunities," said Alison Smith Jenks, Vice President, Marketing, TBA. "As the CMO Council's official experiential marketing partner, we will explore key event marketing issues and solutions, and also take CMO Council programs to the next level."

First in line is the 5th Annual CMO Council Summit in San Francisco, which will be produced by TBA. Held October 4-5, 2006 at the Four Seasons Hotel, the Summit theme is the "Power of Engagement" focusing on the essentials of marketing. Expected to draw more than 300 senior marketing professionals, the CMO Council Summit includes principal keynote speakers Julie Robertson, SVP, Marketing, Feld Entertainment Inc.; Ringling Bros. and Barnum & Bailey, Disney On Ice and Disney Live; Deepak Advani, SVP, CMO, Lenovo; Karen Kurkin, EVP, Communications and Brand Strategy, National Hockey League. For further information on the CMO Council Summit and to register, please visit www.cmosummit.org

About TBA GLOBAL

Founded in 1994, TBA Global, LLC (www.tbaglobal.com) is a privately-held company that creates brand events and experiences for clients including high-profile corporations, non-profit organizations, and associations worldwide. TBA's award-winning teams create, produce and execute unique and compelling programs that enable clients to deliver brand messages, build loyalty and increase sales. TBA is ranked #21 in the world's top 50 marketing organizations by Advertising Age magazine (May 1, 2006) and is an Event Marketer magazine 2006 Hot Agency. TBA is headquartered in Los Angeles, California with multiple offices in the United States and Canada.