Location And Content, Creating Context For Apps

We’ve heard that most smartphone users keep no more than about seven apps on deck at any one time. Meaning, they’re only really frequently using a handful of apps. While there are a ton of very interesting location-based applications promising to make it easier to find your parked car, your friends, or a nearby sample sale, many will run your phone’s battery into the ground and without a group of your friends using the same app, they’re sort of a bit quiet and useless.

I was just reading about Dropp, which in some sense like StickyBits, TagWhat and Tales of Things, centers on the idea of tagging content (comments) to things and places in the real world. But more interestingly — and usefully — Dropp allows users to add reminders, comments etc in places that can then unlock reminders when you’re near the place at a later date.

For instance, you’re at a three-day conference or event and during the first day you notice a booth you really want to check out later; you can tag that booth so that every time you pass it, you’ll be reminded to check it out.

Or at home, you can build a grocery list for yourself and your significant other, so that when one of you enters the store, a personal message will pop up along with the list in the app.

As you can see, the app can conceivably enable you to arrange meet-ups, leave menu tips for friends at favorite restaurants in other cities… on and on. I love this idea of simplicity; of just leaving digital notes to people in places all over the world.