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Brian J. Murphy
Executive Vice President, Branded Entertainment
Brian Murphy's work in entertainment, music and marketing during the past 30 years has helped to shape and define branded entertainment as a mainstream marketing discipline. His creative vision and artistic expertise have culminated in exceptional live, televised and internet programming.
Brian is a regular speaker at industry conferences, including AlwaysOn and Digital Hollywood. His portfolio encompasses innovative broadcast, new media and live events, including landmark programs such as; Rockfest, the largest ticketed rock event in the United States in 1997, the Goodwill Games Opening & Closing Ceremonies, Music In High Places, NBA All Star Weekend's A Tribute to Magic Johnson for the NBA and American Express, and MTV's long running Hard Rock Live music series.
Prior to rejoining TBA Global in 2007, he was Founder and CEO of Fearless Entertainment. He also spent a decade as Executive Vice President/General Manager of Warner Custom Music, then formed the joint venture Warner/Avalon (which later became Warner/TBA) and served as its Managing Partner on behalf of Time Warner. While at Time Warner he co-authored the first joint divisional strategic marketing program with General Motors, Warner Bros Films and Warner Music Group which was a precursor of how the field of Branded Entertainment would evolve.
