Gratuitous billboard advertising is all over New York City, but W+K for Heineken turned their out of home ad into a stage for this recent pop-up performance by TV On The Radio.

From the Business of Fashion: The online fashion media universe is about to take a most interesting twist. After several months of planning (and more than a little industry speculation), Style.com will unveil its first ever physical magazine at the end of… Read More

As is usually the case with a mobile augmented reality app, all the user has to do – once the application is installed on the headset – is point the device at a Cadbury product and a 30-second game is… Read More

The Apple device is not only replacing a document known as the manifest, but also contains timetables, safety information and even detailed profiles of everyone on board. It is the latest example of the industry trying to get away from… Read More

B-to-B goes for Maximum Impact. The one-time annual blowout event is a thing of the past. In today’s business environment, reach and efficiency are keys to any successful experience. MetLife’s Day One, a week-long celebration of its acquisition of Alico… Read More

A subtle but important iteration on Foursquare. Foursquare Adds Check Ins For Events via laughingsquid

As per MarketingVox, “a new ad created by Nike might lead the way in marketers using their data in entirely an entirely new manner. The ad is based on a data visualization of 12 months worth of Nike+ run data… Read More

Times Square Art by hidemi takagi on Flickr. Some 25 trash cans in Times Square have taken on a new look. Artist, Hidemi Takagi installed a decoupage, if you will, featuring 95 photographs of packaged foods from around the world,… Read More

The study found that a mobile user that scanned a QR or bar code during the month was more likely to be male (60.5 percent of code scanning audience), skew toward ages 18-34 (53.4 percent) and have a household income… Read More

We are seeing a big increase in the demand for mobile apps for B2B conferences.   More than any other tool, a strong mobile app will help attendees get more out of their experience and allow conference organizers to better… Read More

This is so me. via boy culture

Verizon Wireless and American Express said today that they’re partnering to let customers order goods through their phone by typing in their phone number. During the coming months, Verizon will start integrating American Express’ Serve, a digital payment and commerce… Read More

We’ve heard that most smartphone users keep no more than about seven apps on deck at any one time. Meaning, they’re only really frequently using a handful of apps. While there are a ton of very interesting location-based applications promising to make… Read More

The Creator Of TED Aims To Reinvent Conferences Once Again Shifting gears from a didactic, although often enigmatic, forum to a deeper sense of dialogue, Wurman promises that the conference will be “like a dinner party with a hundred of the… Read More

More in tagging and objects… now this, we could all use! smarterplanet: Confidential lost & found tags help protect users’ things. It used to be that protecting one’s stuff meant putting a name or phone number on it somewhere. Today, however,… Read More