The world of business-to-business events is getting a makeover as b-to-b marketers leverage a consumer-centric mindset. Our client explains why MetLife’s Day One (a week-long celebration of its acquisition of Alico last November, spawned 60 events that touched 70,000 employees… Read More
Since all smartphones come equipped with location-tracking GPS, opportunities are wide open for event managers and meeting planners to integrate live and digital experiences like never before. According to Andre Mika, new options for digital interactivity should change the way… Read More
Gratuitous billboard advertising is all over New York City, but W+K for Heineken turned their out of home ad into a stage for this recent pop-up performance by TV On The Radio.
From the Business of Fashion: The online fashion media universe is about to take a most interesting twist. After several months of planning (and more than a little industry speculation), Style.com will unveil its first ever physical magazine at the end of… Read More