Sponsorship Negotiation & Activation

Music is the fastest growing segment of the sponsorship industry as marketers recognize the power of aligning their brand with the right music. Sponsorship spending on music tours, concert series, festivals and other music related properties exceeded $1 billion in 2008.

TBA Global has negotiated and secured sponsorships with live music properties including national tours and has created customized branded events.

We understand how to negotiate sponsorships that give brands a platform to connect with consumers on a number of levels including online and social media marketing, local and national advertising, and local promotions.

After we negotiate these partnerships for our clients’, we then execute the programs on local and national levels. Flawless on-site execution is crucial to ensure the sponsorship is maximized to the fullest extent possible.

Connect with Consumers

Music Marketing that Connects

Live Tour Delivers