Music Licensing

The right music can help define the brand to the consumer, and successful companies worldwide have come to understand the value of partnering their brand with the right artist and song.

To identify the perfect match, TBA Global works directly with brand teams and their creative agencies in order to gain an understanding the key messaging, target demographic, and overall tone of a particular campaign. We then embark upon the identification, selection, and recommendation process. Key factors which play a part in our decision typically include style/genre, budget, and forms of media featured in the campaign.

TBA Global knows how to identify and avoid any pitfalls given our extensive experience licensing music and film clips coupled with high level relationships in the music, film, and television industries.

Our team has successfully negotiated high profile engagements such as GM and Sean Paul, Chevy and Shania Twain, Pontiac and The Clash, Cadillac and Led Zeppelin. Contact us for more information and use the power of music to connect your brand to the right consumer.

Connect with Consumers

Music Marketing that Connects