Alison Jenks - July 7, 2011 at 6:04 pm
Hewlett-Packard is the latest to add its TouchPad to the crowded touch-screen tablet market.
To launch the TouchPad, HP has enlisted Russell Brand, youthful celebrities from iCarly and Glee, and hip-hop star Jay-Z and Miami Heat forward LeBron James for a campaign that includes social media, branded videos and traditional advertising.
“The H.P. campaign includes a bundle of social media efforts, especially a Facebook application called TouchPad LaunchLine, where visitors can answer trivia questions, watch videos and involve friends, all of which enhance their ability to move ahead in contests for 100 TouchPads and other prizes like a tennis game with Serena Williams or a racecar ride with Mario Andretti.”
via the New York Times (tiered subscription)
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