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Strategic EventsAfter 100 years, our hospital products client was spun off from its parent company and was faced with an identity crisis: it needed to reinvent itself and launch a new brand with its employees and its customers.
We created a program that immersed over 600 existing and new sales professionals in the new brand and goals - motivating, training and providing them with the tools they needed to dominate the marketplace. The memorable event's messages resounded throughout the year and it became the leading hospital products company in the industry.