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Motivate Shareholders
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The number-one ranked company on the Fortune 500 list challenged TBA Global to bring its message to life for an audience of 16,000 at its Annual Associate and Shareholders Meetings.
Our solution brought the retailer’s core values, brand strategies, successful partnerships, and near-term business plan to life through a multi-day series of high-powered events, with integrated entertainment that accented the presentations.
Sinbad hosted the four-hour Shareholder event, and high profile artists highlighted special products and promotions and delivered outstanding performances including Jennifer Lopez, The Eagles, Fall Out Boy, Gretchen Wilson, Jordin Sparks, and High School Musical cast members Ashley Tisdale and Corbin Bleu.
The program achieved significant results with each key audience including shareholders, employees, media, and executives. Media coverage was extensive and included the largest financial papers and publications in the world.
Afterwards, our client said: “This is one of the biggest productions of its kind in the world, and TBA Global pulled it off without a hitch. And, the most amazing part is that they delivered the entire project, from concept to completion, in just over seven weeks."
