To maximize its growth potential, our healthcare client needed to educate its new sales team members as quickly as possible. The company had a training program in place, but wanted to better prepare its sales representatives to excel in the field. They called TBA Global to audit its existing program with the goal of significantly upgrading and enhancing all new hire training.
After we discussed our client's goals and expectations, we then conducted a complete Curriculum Audit of its existing new-hire training processes, methods and materials.
With these insights, we created a fully informed learning and performance strategy and Curricula Roadmap for sales representative training.
The Curricula Roadmap brought all training elements into compliance, utilized the best adult learning principles, was heavily weighted in experiential learning/role-play, contained built in assessments throughout the program, and had continuity where each segment built upon the previous.
The strategic redesign of the entire new hire training spectrum now encompasses all the new hire training reps receive in the first year and a half of their tenure. The program covers approximately 20 weeks of training that includes a three-phase program with a variety of delivery methods, including; self-study modules (reading assignments), classroom presentations, discussions, workshops, role-play exercises/clinics, and graded as well as informal assessment.
Executives are thrilled with the streamlined, comprehensive training platform. The training department thought our implementation team was strong, moving the Director of Sales Training to comment “I wanted to compliment you on the red folder [review] process that you and your team have helped us with. It seems from the feedback I’ve received that your team has really eased the burden on the senior trainers and has been a key driver in getting things approved. Thank you again for making life a little easier and doing a great job with this project!”