Build Buzz for a Grand Opening

The world’s leading home furnishing retailer wanted to create awareness and interest for its Grand Opening in a brand new market. We created a local buzz marketing program that built word of mouth excitement about the brand, and educated consumers on the retailer's many unique and functional items.

By staging four unexpected product installations in high traffic areas throughout Orlando, we were able to reach a wide range of consumers, from college kids to homeowners to busy professionals.

At the local University, our trained brand ambassadors showed how much fun small space living could be by creating an entire living room inside just a single parking space!

Other installations at high traffic areas included a furniture assembly demo, a showcase of living rooms, wardrobes and organizers, and even a 'spill on me!' durability demonstration.

The result was a large amount of brand interactions, a big buzz around town, tremendous word of mouth referrals - and a hugely successful grand opening!