Connect with Your Consumers

When the largest advertiser in the world needed to debut its newly redesigned vehicle with its biggest launch in Europe, it called us to help create a dynamic reveal event and connective brand campaign that would garner significant print, TV and 'lifestyle' press coverage while positioning its new car as fun, young and urban.

After discussing its brand, objectives and press launch ideas, TBA set out to identify and secure an appropriate artist who would not only fit the brand, but who would play a key role in the product‘s reveal at the London Auto Show AND be available for a long term music licensing program.

We brought in artist Sean Paul, who carried the press conference with his charisma, then performed a high energy set for 500 target consumers and 230 media from 20+ European countries. Our client received news coverage around the world, proclaiming its new car “hot!”

Immediately afterwards, the multi-million dollar campaign kicked off with 3 TV spots featuring tracks by Sean Paul.

Watch the Corsa Commercial