Connect the Experience

When the world’s 2nd largest wine and spirit company called us to create a branded content program for their Scotch whisky brand, we created a holistic event-centric program that connected with millions of their target audience.

“This is the Life” is a fully-integrated, branded content platform that leveraged the brand's disparate assets – events and PR, plus various advertising and internet sites, programs and promotions. We centered the program around an online content distribution platform and brought in MSN to help create and launch the online channel.

In addition to the strategy, creative, and distribution partnership we produced all content and managed all the related entertainment elements including talent, music and lifestyle programming.

The site is an ongoing success with an average of 150,000 people per month visiting and brand emersions averaging 7-8 minutes with 3 video content segments viewed.