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Strategic EventsAfter one of the world's most beloved luxury brands renovated its Beverly Hills flagship retail location, it wanted to celebrate its 25th Anniversary, in style.
We used our extensive contacts in entertainment to make this an unforgettable grand re-opening by bringing in a headline entertainer to punctuate the grand opening event. Brighton Way was closed to accommodate their star-studded guest list of Sheryl Crow, Nicky Hilton, Ellen DeGeneres, Martin Scorsese and Teri Hatcher and more, and the party's grand finale revealed a special performance by Grammy-winning artist, Lauryn Hill.
The luxury brand received national media coverage at the event and Variety Magazine even called her performance, "...the highlight of the Cartier party."