Already an industry leader in offering great tasting meals with high quality ingredients and nutritional value our client wanted to further promote itself as a total wellness solution. At TBA we understood this need and knew exactly how to further our clients' brand awareness while increasing national sales.
We created a one-of-a-kind Wellness Tour that brought our client directly to its target audience by integrating the brand into their everyday lifestyle. The program engaged consumers in a variety of ways and the results speak for themselves - we reached over 190,000 consumers with just 30 events and performed thousands of fitness and nutrition consultations.