New Branded Entertainment Research Whitepaper

Branded Entertainment Comes of Age

As consumer audiences become more fragmented and “on demand,” branded entertainment allows marketers to be part of the conversation, creating content that consumers want to engage with and share.

This report presents and analyzes the key findings from an Event Marketing Institute/TBA Global survey of marketing executives about branded entertainment investments and strategies. These survey findings are further supported with industry research.

In addition, this report includes resulting trends, case studies from leading brands and best practices in branded entertainment planning and execution.